MIA Webinar Series: Impact of Purpose on Financial Performance


Jamie Allen, Secretary General, was invited to speak in a webinar on “Impact of Purpose on Financial Performance” hosted by the Malaysian Institute of Accountants (MIA) on 15 December 2020. The title of the webinar series is “Purpose Driven Business Leadership 2.0 – Validating your Sustainable Business Model”. 

Topics discussed included:

  • Integrating Profit and Purpose at Scale
  • Leading Organisational Agility and Flow to Implement Corporate Purpose
  • Global case studies on Boeing, VW, Enron and other affected companies